|By start up logo I assume this is the logo built into the BIOS as opposed the Windows Start up screen.|
If that is correct then the delay between the blinking and the error message is where your system is trying to find a bootable device and gives the error after failing to find one.
This is likely due to your hard drive not being detected. If this is the case you will need to try and determine why this is the case i.e. is your HDD dead or have you not fitted it propery or some other reason.
To verify this you can go into the BIOS and check if the HDD is being detected or not. To do this:
Turn on the computer and immediately press the F1 or F10 key repeatedly until a BIOS Setup Screen displays (some computers might use a different key, such as Esc, or F3).
☺ When everything else fails, read the instructions.