|The official MS way is to use ntbackup. As you can see there are plenty of free and for pay ways to create other types of files and copies.|
g4u, acronis, ghost, clonezilla, partimage and commands like tar and dd would work to save data.
Each has reasons to use. On Vista and Windows 7 I just use the backup provided. The DVD boots to restore it.
On xp you can use the MS way or other ways to boot to some media and return the files.
It makes no difference how you call it as long as it gets the job done.
Clone and image are basically the same but folder with files would work too.
Hang up and live.