|i will try to get you on the right path in basic terms, this will help you do further research online.|
1. you need to do keyword research ie. find what keywords you need to target with your web site ... the research will involve you understanding concepts such as 'demand' and 'supply' ... such research is usually conducted through an online tool or through software, both of which can be free or not
2. once you have selected your keywords, you will need to develop a keyword strategy for your site ie. what keywords do you want to target with what pages
3. once you have your keywords for specific pages, you will need to do 'on-page optimisation' ie. add your keywords to all the right places of your web pages ... there are some 12 such places ... my online-tool at www.seo-analysis.com/online-tools will give you an idea of what i mean
4. once you have done on-page optimisation, you will need to do off-page optimisation ie. work on getting quality backlinks to your site ... this is the hardest and time consuming but essential if you want to do well with google
hope this helps
Keep mentally active.
What do search engines really think of your web site?