So many webmasters do have some questions in their mind : HOW TO MAKE WEBSITE POPULAR?.
See whatever seo tactics you may use , Content of your site still act as a king . If you have a great and unique content you dont have to use any big seo tactics .
Next step is to make your website keyword oriented , which are normally being searched by mass .
Now start spreading your keywords with a relative backlinks to as many place as you can . some strategies you can use are Directory Lisiting , Article Submission , Blog Posting , Press Release Distribution, Submit your site to various search engines, Massive Social Bookmarking.
Now is the time for some social media attachment , make a business page in facebook, open an account in twitter and try to speak about ur website and attract people to see it .
These are several steps if you still have any doubts you can refer Techblog