Key Highlights
- GameStop submitted an unsolicited, non-binding proposal to acquire eBay for $125 per share through a deal split evenly between cash and stock, totaling approximately $56 billion.
- eBay’s stock price closed at $104.07 on Friday, making the proposal a 20% premium. Shares rose more than 6% during Monday’s premarket session.
- Ryan Cohen, GameStop’s CEO, expressed his vision to transform eBay into a formidable challenger to Amazon, stating his willingness to pursue a proxy fight if necessary.
- GameStop has accumulated approximately 5% ownership in eBay and obtained a $20 billion financing commitment from TD Securities to support the transaction.
- eBay’s board acknowledged receipt of the proposal and announced it would conduct a thorough review, urging shareholders to hold off on any decisions.
GameStop CEO Ryan Cohen made waves Sunday evening by revealing an unsolicited, non-binding proposal to purchase eBay for $125 per share — a transaction that would place the e-commerce giant’s value at approximately $56 billion.
The proposal consists of equal parts cash and GameStop equity, representing a 20% premium over eBay’s Friday closing price of $104.07.
eBay shares climbed more than 6% during Monday’s premarket hours. During Sunday’s after-hours session, the stock had reached as high as 13.4%, touching $118 — remaining beneath the proposed price, suggesting market skepticism about deal completion.
GameStop’s market capitalization currently stands at approximately $12 billion, creating an unusual situation where a significantly smaller entity seeks to acquire a much larger competitor.
Cohen disclosed to CNBC Monday morning that he bypassed direct communication with eBay’s leadership before publicly announcing the proposal.
“For obvious reasons, eBay is a public company, there’s all kinds of perverse financial incentives from the board to the management team. So there’s only one way to approach something like this,” Cohen said on Squawk Box.
eBay acknowledged the proposal Monday and stated its board would conduct a comprehensive evaluation. The company urged shareholders to refrain from action during this period.
Financing Strategy Behind the Deal
The funding mechanism represents one of the most significant uncertainties surrounding the transaction. GameStop has obtained a $20 billion debt financing arrangement from TD Securities, with Cohen indicating the company would leverage its approximately $9.4 billion cash reserves.
The balance would likely involve issuing additional GameStop shares — a point Cohen acknowledged during his CNBC appearance while remaining intentionally vague, suggesting viewers consult GameStop’s website for comprehensive information.
GameStop has accumulated roughly 5% ownership in eBay, consisting mainly of derivative instruments alongside some direct equity holdings. Cohen contended this position obligates eBay’s board to give the proposal serious consideration under their fiduciary responsibilities.
“This is a business that is under-earning and can make a lot more money,” Cohen said. “GameStop is a good blueprint for that.”
GameStop projected it would achieve $2 billion in annual cost reductions within the first year after closing, criticizing eBay’s current expenditures on sales and marketing initiatives. Cohen would assume the CEO position for the merged organization.
Analyst Perspectives
Skepticism emerged from certain quarters. Bernstein analysts expressed they were “surprised” by the announcement and harbored substantial doubts about its prospects. “We’re left scratching our heads at this one,” they wrote.
Cohen signaled his readiness to escalate the matter through a proxy contest targeting eBay’s shareholders should the board decline to negotiate.
eBay’s board stated it would assess the proposal while concentrating on “the value to be delivered to eBay shareholders, including the value of GameStop stock consideration and GameStop’s ability to deliver a binding, actionable proposal.”
GameStop shares declined approximately 1% on Monday, trading at $26.30 per share.

