Key Highlights
- Series G financing brought in $575 million, pushing Whoop’s valuation to $10.1 billion
- Global sports stars Cristiano Ronaldo and LeBron James joined Qatar Investment Authority and Mayo Clinic as backers
- Bookings surged 103% annually while achieving positive cash flow in 2025
- Member base reached 2.5 million with annual bookings hitting a $1.1 billion run rate
- Workforce expansion of up to 75% signals potential public market debut
Boston’s fitness wearable manufacturer Whoop has completed a $575 million Series G financing round. This investment brings the company’s market value to $10.1 billion, representing a significant jump from its $3.6 billion valuation following its 2021 capital raise.
Collaborative Fund spearheaded the financing round. Additional participants included Qatar Investment Authority, Mubadala Investment Company, Abbott Laboratories, Mayo Clinic, Macquarie Capital, and GP Bullhound.
A notable group of world-renowned athletes participated as individual backers. Cristiano Ronaldo, LeBron James, Rory McIlroy, Reggie Miller, Niall Horan, and Virgil van Dijk all contributed to the funding.
Will Ahmed established Whoop in 2012. The company produces a display-free fitness band that continuously monitors recovery metrics, sleep patterns, and physical exertion levels.
The wearable deliberately omits notification displays and smartwatch capabilities. This design philosophy distinguishes it from devices like the Apple Watch, which merges fitness monitoring with connected phone functionality.
Whoop operates through a membership-based revenue model. Members receive the band as part of their subscription, priced at $239 annually as of early 2026.
Impressive Financial Performance
Bookings climbed 103% compared to the previous year. The company finished 2025 with bookings tracking at a $1.1 billion annual rate while maintaining positive operating cash flow.
Whoop’s membership roster currently stands at 2.5 million users. Total capital raised across all funding rounds has surpassed $950 million.
Product Innovation and Healthcare Integration
The company unveiled its Whoop 5.0 alongside a specialized Whoop MG variant. The MG edition obtained FDA authorization for clinical-grade ECG monitoring and blood pressure measurement capabilities.
Whoop’s ecosystem includes an artificial intelligence feature named Whoop Coach, delivering customized training recommendations derived from individual user metrics.
Oura Health, creator of the Oura Ring, represents Whoop’s primary competitor in the health wearable sector. Oura secured funding last autumn that elevated its valuation to $11 billion.
Whoop’s current workforce comprises nearly 800 full-time employees. Management aims to expand personnel by up to 75%, creating over 600 positions spanning software engineering, hardware development, sales operations, and marketing functions.
This aggressive hiring strategy has fueled market speculation regarding a potential stock market listing. Company representatives have yet to publicly address any public offering intentions.
With its $10.1 billion valuation, Whoop positions itself just behind Shield AI at $10.4 billion and Kraken at $10.5 billion among the highest-valued privately held enterprises, based on Yahoo Finance tracking data.
