|Sorry, its part of the dvd and will auto play when u insert the disk. You can do one of 3 things|
Just close the install menu and open your prefered dvd player...OR
Disable auto play on that dvd drive altogether, so when u insert the disk you just have to open the dvd software you like.
It might not pop up if your other sftware is already open...i'm not sure, but it is worth a try to open the other software then insert the disk
Always back up...I JUST LOST 287 gigs entertainment!