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My website is not attracting and converting as anticipated.
Your frank critique will be much appreciated:
I look forward to hearing from you.
Sincerely
Pat

The site looks nice, but unfortunately the site just screams 'scam'.
1) the product is an air pillow. If it's not, you need to spend a lot of time explaining on the site how it's better than an air pillow.
2) there is no price listed on the site. I have have to call a phone number to find a price, I figure it's a scam.
The site itself looks nice. Now you just need to get a real product.

$59.95 + $10 USD shipping (you have to click and scroll down to the bottom)
"My website is not attracting and converting as anticipated."
As noted, it's not likely due to the design, and I'm curious as to what sort of assistance you hope to receive here (perhaps merely unpaid exposure?)
I'm not one of those who think Bill Gates is the devil. I simply suspect that if Microsoft ever met up with the devil, it wouldn't need an interpreter.

"premium biodegrable polyurethane coated air-holding nylon fabric"? That sounds like lawyer-speak for an air-pillow. Combine that description with the pictures and it sure sounds like $60 for an air-pillow.
I'm sure that you are serious about this site, and I'm sure that there are some, um, people that will buy this thing, so I'd suggest making the price and buy button easier to find. I blew right past it the first time. Scrolling down to the bottom of a long page is not great placement. You should at least have a "Order" link in your menu.

i think that you need to join both pages http://www.backvitalizer.com/main.php and http://www.backvitalizer.com/produc... into one as content in the second page really belongs in the first page ... you don't want people clicking to find out more if they are confused as i was
i also think that you need to organize your information on your first page better ... do a search for 'sales page' or 'copy page' for ideas of how to organize your information for a good sales copy
serge

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