|Hi, email newsletters can indeed be sent via your existing email system using the methods previously mentioned. If you do this, make sure that you don't reveal to the entire distribution other customers' email addresses and make sure that whomever you send an email newsletter to has explicitly consented (opted-in) to receive your company's communication. |
Many small to medium-sized companies use 3rd party solution providers for the sending of their email newsletters. There are many low-cost 3rd party emailing solutions out there that you can use to send email newsletters. These systems are typically hosted and provide you not only with a way to send out the newsletters, but also valuable analytics (opens, clicks, click-through rates, bounce-backs, bad addresses, and etc.), and an opt-out mechanism to stay in compliance with Anti-Spam laws.
If you are announcing a new service in your newsletter, you could describe the service in your newsletter then include the URL to a separate web landing page specifically set up for ecommerce where they can purchase the service on a secure, encrypted page where you can provide them the payment options.