|My guess is you have never spent the time to discover HOW your computer actually works. If you had "master boot sector" would have told you the answer!|
Not to go into extreme detail:
Basicly when you first turn your computer on it has no idea what to do, it looks for instructions.
The ONLY instructions it can find is in your "boot sector", which happens to be the same place the virus is hiding!
Formatting will not make it go away. It is not on your hard drive.
It is permanantly written in your BIOS (Basic Input Output System).
The only way to get rid of it is to "Flash Your BIOS", basicly replace the set of instructions you now have.
Embrace paranoia, they ARE out to get you!