Key Highlights
- Anthony Noto acquired approximately $250,000 in SOFI shares on May 8, purchasing at $15.73 per share
- Noto has executed three insider purchases during 2026, accumulating over $2 million in personal investments
- Shares have declined approximately 40% year-to-date, beginning Monday’s session at $15.75
- First quarter results exceeded revenue projections ($1.09B actual vs $1.05B forecast) while maintaining unchanged annual outlook
- Wall Street consensus stands at Hold with average price targets reaching $22.72, suggesting potential 44% appreciation
Anthony Noto, Chief Executive Officer of SoFi Technologies, executed another significant stock purchase on May 8, acquiring $250,000 in company shares. The transaction involved 15,878 units at a weighted average cost of $15.73 per share.
This marks Noto’s third insider acquisition during 2026, elevating his cumulative personal investment beyond $2 million. His direct ownership position has expanded to nearly 11.93 million units.
The purchase followed closely behind SoFi’s first quarter earnings disclosure, which delivered mixed signals to the market. The fintech company generated $1.09 billion in quarterly revenue, surpassing analyst expectations of $1.05 billion, while achieving earnings per share of $0.12 that aligned with forecasts.
Revenue growth reached 42.6% compared to the same period last year. The comparable quarter from the previous year recorded $0.06 in earnings per share.
The positive revenue performance failed to prevent a stock decline. Market participants reacted to management’s choice to maintain existing full-year projections alongside measured statements regarding lending market conditions.
SOFI stock began Monday trading at $15.75 — representing approximately 40% depreciation year-to-date. The 12-month peak stands at $32.73.
Wall Street Revises Price Expectations
Multiple research firms adjusted their valuation targets downward after reviewing the quarterly results. TD Cowen reduced its objective from $24 to $18 while maintaining a Hold recommendation. Needham lowered expectations from $33 to $25 but preserved its Buy stance. Truist moved from $21 to $20, continuing with a Hold rating.
Keefe, Bruyette & Woods maintains an Underperform designation with a $17 price objective.
Aggregate analyst sentiment registers as Hold, comprising seven Buy ratings, eleven Hold ratings, and three Sell ratings. MarketBeat data shows the average price target across coverage stands at $22.72.
Institutional Investment Continues
CEO purchases represent only part of the demand picture. ASR Vermogensbeheer N.V. established a fresh stake during the fourth quarter, acquiring 38,206 units valued near $1 million.
Vanguard expanded its holdings by 3.6% in Q4, currently controlling more than 111 million units worth approximately $2.9 billion. State Street enlarged its position by 30.7% during the third quarter.
Institutional investors collectively hold 38.43% of outstanding SOFI shares.
Accumulated meaningful insider acquisitions over the past three months total $1.3 million, earning SOFI a “Positive” insider sentiment designation on TipRanks.
Balance comes from executive sales: CTO Jeremy Rishel divested 94,958 units in March at $17.43, while EVP Kelli Keough sold 9,742 units in April at $19.25 through a scheduled 10b5-1 trading arrangement.
SoFi provided FY2026 earnings per share guidance at $0.60. Analyst projections average $0.59 for the complete fiscal year.
The equity’s 50-day moving average currently rests at $17.44. The 200-day moving average tracks at $23.09.

