|Lots of USB devices DO NOT work correctly when plugged into a port in an external USB hub.|
Plug the printer directly into a USB port built into the laptop's case.
If that doesn't help, if you have an external hard drive plugged into a USB port in the laptops case, directly or indirectly via a hub, unplug it, try the printer again.
If that doesn't help, you didn't follow the installation directions properly
DO NOT plug the USB cable between the printer and the the computer untill AFTER you have installed some of the software - you will be prompted to plug it in.
DO NOT install drivers for the Printer when Found New Hardware pops up !.