TLDR
- Intuit plans to deploy its entire $3.5B remaining buyback authorization during H2 fiscal 2026
- The accelerated pace represents approximately double the $1.8B repurchased in H1 and nearly doubles full-year activity versus the previous year
- Every member of the senior leadership team terminated all existing 10b5-1 stock sale arrangements
- CFO Sandeep Aujla described the current stock price as “meaningfully misaligned with its fundamental value” and dismissed AI concerns as “a boogeyman that frankly doesn’t exist”
- Shares have declined approximately 33% year-to-date amid broader investor anxiety around AI’s impact on software companies
Intuit (INTU) has launched an aggressive response to its recent stock decline. The software company revealed Monday that it will substantially increase its share repurchase activity while every senior leader, including founder Scott Cook, cancels pre-arranged stock sale plans.
The strategic shift arrives amid a roughly 33% decline in INTU’s market value this year, driven by widespread investor concerns that artificial intelligence will diminish revenue potential for traditional software companies.
CFO Sandeep Aujla dismissed these worries bluntly: “The market is seeing a boogeyman that frankly doesn’t exist.”
Intuit entered the second half of fiscal 2026 with $3.5 billion available under its existing buyback authorization following the January 31 close of Q2. Management now intends to utilize that entire balance before the fiscal year concludes.
This approach would essentially double the $1.8 billion deployed during H1 — which already represented a 40% increase over the comparable prior-year period — and would push total fiscal 2026 repurchases to nearly twice the fiscal 2025 total.
Simultaneously, the complete executive leadership roster eliminated their active 10b5-1 stock disposal arrangements. Aujla described the decision as instantaneous.
“All of us as a senior leadership team are for the foreseeable future — we just don’t see why we would sell stock at these kinds of prices,” Aujla explained to the WSJ CFO Journal.
Management positioned both actions as unambiguous signals regarding their conviction in the company’s trajectory.
Core Business Momentum Remains Strong
Revenue has climbed 18% year-to-date through the second quarter. Aujla emphasized that performance across TurboTax, QuickBooks, and Credit Karma continues to demonstrate solid momentum.
CEO Sasan Goodarzi reinforced this perspective, contending that Intuit is actually growing its addressable market through AI-powered platform capabilities. He highlighted that customers allocate at least seven times more spending to human accounting and tax professionals than to software — and Intuit’s strategy integrates both elements.
“Customers buy confidence, not code,” Goodarzi stated.
The termination of 10b5-1 arrangements affects only senior leadership personnel, leaving employee programs unchanged. Aujla clarified that cash compensation structures remain unaffected by this decision.
Shareholder Return Strategy
Intuit has consistently returned more than 60% of free cash flow to shareholders through combined buyback and dividend programs in recent years. The intensified H2 repurchase activity would elevate that percentage further.
The company formally disclosed its accelerated buyback intentions in the Q2 10-Q filing submitted February 26.
Aujla recognized the difficulty in forecasting when market sentiment might shift, while emphasizing that leadership views the current environment as a multi-year opportunity to invest in their own enterprise. “Does the market realize that next week, next quarter, six months from now? I just can’t predict that,” he acknowledged.
INTU shares advanced 1.11% on Monday following the disclosure.

