Best Buy has lowered the price of its Insignia-branded Blu-ray player by $30 to $199. In addition, Best Buy's web site says the Insignia Blu-ray player comes with a $100 coupon book inside the box which can be redeemed for Blu-ray movies at the store. (Note: Insignia is Best Buy's private label for numerous electronics.) The coupons effectively cuts the player's price to $99. News source...

Decent price for a blu-ray palyer, but the extra $100.00 is in coupons for movie purchases at Best Buy. If you used all the coupons in the book, Best Buy would make a healthy profit and more than make up for the discount on the player. It's the oldest trick in the book. Like the cell phone companies. They'll give you a Free phone, but make Thousands of $$$$s in service and contract fees. Educate yourself about advertising tactics. Good Luck. Keep Smiling It makes them think you're up to something...