|I use whatever is preapplied or if nothing is there, I use cheapo Radio Shack paste applied according to the Arctic Silver instructions.|
I've killed motherboards testing TIM's and never seen 2°C difference in any of it.
Secret is clean the processor, clean the heatsink, and follow instructions.
If the stock heatsink/fan ain't gonna work for you, do some research to find a good aftermarket unit. Spend the bucks to own it and follow the instructions to install it properly.
Like riider said, 95W makes more heat than 65W. A 65W cooling solution on a 95W processor is, therefore, not a real good idea.
Another not so swell deal is to spend 36 bucks on a processor and then have to spend just as much to cool it. Probably could have bought a new boxed set for the same money.
More processing power means more heat. Makes little difference if you change out the part or if you overclock. More heat means you need a better cooling solution. A better cooling solution means you spend more money.
That said, you still have to follow instructions.